Content Marketing
What is content marketing?
Content marketing is a strategic approach where an individual or business uses text, visuals, or videos to attract a specific type of audience. The point is to build trust, authority, and guide people to eventually become a customer. But this is where many individuals and businesses go wrong. Content marketing is pure psychology, and unless you know how to translate that into a message. You won't see any results.
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Why do you need content marketing?
Content marketing is what allows you to build the trust and authority your brand is missing. Brands like Apple, Tesla or even individuals like Tony Robbins, used content marketing to build trust and authority within the field they're known in.
They wouldn't be so big if they never mastered the ability to share a message that people cared about. And that brings us to the next point. Most people fail at content marketing, not because they don't have a story or message to share, but because they don't know how to translate that story into a message that sticks, scales, and sells.
What are the benefits you will experience?
If content marketing is done right, it will be the main reason for 90% of your success. Here are the benefits customers experience:
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Increased brand awareness by helping people discover your business through strategic content.
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Increased trust because consistent content positions you as an expert.
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Increase in high quality leads since people who engage with your content already show interest.
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Improved search engine visibility which brings long term organic traffic.
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It supports your sales process by educating prospects before they speak with you.
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It strengthens customer relationships because it keeps your audience engaged over time.
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It reduces customer acquisition costs since good content works repeatedly without needing paid promotion every time.
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It helps differentiate your brand by showing your unique voice and expertise.
How do we successfully apply content marketing for you?
All content is bespoke. There is no single approach that fits everyone. To create content that truly connects with your audience, we first need to stop thinking about the audience entirely. The focus has to be on you first.
We'll start with the basics:
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What you stand for
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What you believe in
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What drives you to promote your service/product
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Who you can help the most
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Why you want to help in the first place
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How your unique perspective shapes your message
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What transformation you want people to experience
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What feelings you want your content to evoke
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How your story can create meaningful trust
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How you want your audience to remember you
We can keep going with these question but we don't want to annoy you already. The next focus will be a personally test. After being done with you we'll start to focus on your target audience. And eventually we'll choose the right words, in right order that suit you as a person but touch your audience right where it needs.
So, what should you do?
This is how you're future will look like. You either take control, ask for guidance and finally make it happen. Or you go back to work, spend 70% of your weekly time on content that doesn't bring any results, and 6 months from now you're still in the same place. The call is yours.
E-mail us at:
Bespoke Services
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Tel.: +32 469 46 89 85
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Limburg, Belgium
VAT: BE 0535.748.024
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