Lead Generation
Why do you need high quality lead generation?
Lead generation is what keeps your business alive. Therefore, it is essential to maintain these consistently. Not only is it important to make sure leads are coming in, but they need to be high quality as well. What does that mean? Your leads need to be qualified and meet a specific criteria such as: can they buy my service/product? Are they part of my target audience? etc.
What types of leads are there?
There are many types of leads. Each one is unique and brings their advantages with them. Below you'll see a list if the different types:
Inbound lead generation
This focuses on attracting people who are already searching for information or solutions.
Examples include
• Content marketing such as blogs, guides, ebooks
• Search engine optimization
• Social media content
• Webinars
• Email newsletters
• Video content
Outbound lead generation
This involves reaching out to potential customers directly before they show interest.
Examples include
• Cold emailing
• Cold calling
• Direct outreach on platforms like LinkedIn
• Display advertising
• TV and radio advertising
Paid lead generation
You pay for visibility or for each potential lead.
Examples include
• Pay per click ads
• Social media advertising
• Sponsored content
• Lead purchase from external providers
Organic lead generation
Leads come naturally through your brand presence without paying for each lead.
Examples include
• Organic search traffic
• Social engagement
• Word of mouth referrals
Event based lead generation
Using events to capture interest.
Examples include
• Trade fairs
• Conferences
• Workshops
• Virtual summits
• Product demos
Partnership and affiliate lead generation
Leads come from partners who promote your service.
Examples include
• Affiliate programs
• Referral programs
• Strategic alliances
How will we work together?
Lead generation is what keeps your business alive. Therefore, it is essential to maintain these consistently. Not only is it important to make sure leads are coming in, but they need to be high quality as well. What does that mean? Your leads need to be qualified and meet a specific criteria such as: can they buy my service/product? Are they part of my target audience? etc.
Conclusion
The wrong approach to lead generation doesn't only cost you time and energy, it will cost you money as well. If you're goal is to have $1000 per hour in revenue, that means that every 5 hours a day spend on the wrong systems won't cost you 25 hours a week or a $3000 a month salary to an employee. It will cause you (25 hours x $1000 an hour) x 4 times a month. That's a total loss of $100.000,00 a month. It's up to you what you're willing to lose.
E-mail us at:
Bespoke Services
About Section
Call us at:
Tel.: +32 469 46 89 85
Terms and Conditions
Located:
Limburg, Belgium
VAT: BE 0535.748.024
Guides and E-books
FAQ's
