Case subject: Corporate Branding, Personal Branding
A consulting firm from Greece had multiple coaches and wanted to get more clients through LinkedIn and close the gap between buyer and seller.
Why was our client stuck?
Our client was stuck because, although they had multiple qualified coaches, they lacked a clear and structured LinkedIn strategy to consistently attract the right prospects, position their expertise effectively, and bridge the gap between initial interest and closed clients. They had terrible visuals, structureless copy, and a profile that was not optimized
What were their goals?
- More clients.
- More inbound leads.
- More brand awareness.
- More trust with target audience.
- Attractive and converting visuals.
How did we approach the situation to help them break their barriers?
This was not a simple task, as their positioning lacked structure and clarity, making it difficult to stand out and attract the right audience. Below, you will find a brief overview of how we approached the challenge and built a clear, results-driven strategy.
Corporate Branding
We started by refining the corporate brand. Using our Branding Manuscript, we clarified what truly differentiated them from their competitors. We identified the key contrarian beliefs they held, perspectives that challenged the industry status quo and set them apart.
Next, we connected those beliefs to the solutions they stood behind, supported by evidence demonstrating that their approach delivered real results. We aligned their contrarian perspective with what they refused to tolerate in the industry and linked it directly to their clients’ core pain points.
To strengthen credibility and authenticity, we also showcased more behind the scenes content, involving employees and incorporating user generated content to humanize the brand and build trust.
Personal Branding
Since more than 70% of customers do not trust corporate messaging often perceiving it as self-serving or generic, we closed that credibility gap by building a strong personal brand for each of their sales professionals.
We applied a clear and consistent structure to every profile. Each salesperson was positioned around powerful contrarian beliefs, a distinct approach rooted in those beliefs, and proven results that validated their methodology. We then connected this directly to their customers’ core pain points.
As a result, their salespeople shifted from being perceived as sellers to becoming trusted advisors, each consistently generating new clients within their own portfolio of managed accounts.
What were the results after working together?
+21,900%
Their personal brands skyrocketed from just 1000 views per week to 22,500 views per week in just 14 days.
+400%
They achieved over a 400% increase in customer engagement, dramatically boosting interaction and interest.
+100%
They successfully doubled the number of clients, significantly expanding their customer base.
