Case subject: Content Marketing
A consulting firm with 30+ years of experience wanted more clients through their LinkedIn but couldn't figure out why their content didn't attract new clients.
Why was our client stuck?
A consulting firm was exceptional at their craft. With over 30 years of experience, a track record of success, and deep expertise. Yet, they struggled to attract more clients on LinkedIn. They wanted to reach more of their ideal customers but couldn’t pinpoint what it was about their content that wasn't working out for them.
What were their goals?
- More clients through LinkedIn.
- Becoming the go-to business for the health industry.
- More inbound leads
- More brand awareness
How did we approach the situation to help them break through their revenue plateau?
Below you will find a detailed overview of how we approached the situation of this consultancy firm, examining their purpose, positioning, audience, and outlining the strategic steps we took to strengthen their market presence and authority.
Identify your core drivers
Since the consulting firm aimed to attract more clients through LinkedIn, we applied our Brand Authority Manuscript to reverse-engineer their current situation. A key part of this process was a one-on-one session called The 33 Forces of Intent, during which 33 carefully crafted questions were asked. These questions were designed to uncover the underlying structure of their business and identify the root causes of the resistance that had been preventing them from gaining more clients.
Importantly, all 33 questions focused exclusively on the brand itself—not on potential clients. They revealed the firm’s core purpose, why it exists, and why it specifically serves the health industry. They also clarified who they truly serve, what they stand for, and what principles they refuse to compromise. This deep exploration provided a clear, actionable foundation for building a personal brand that could attract the right clients effectively.
Who is our audience really?
With a deeper understanding of who they are, the natural next step was to uncover who they serve. A brand and its audience are not separate forces—they complete each other. For this, we applied The 33 Pillars of Market Insights. These 33 questions were designed to be answered in as much detail as possible, giving us a true understanding of their customers—not just who they appear to be, but who they really are.
This process revealed what drives their audience daily, the market conditions influencing their decisions, the reputation they aspire to, the challenges that drain their energy, their deepest fears, and much more. It provided a clear, nuanced picture of the people they aim to serve, enabling the brand to connect with them authentically and effectively.
How did we execute our plan?
Once we had fully mapped the internal foundation, including their brand identity, core beliefs, and audience insights, the next step was to bring it to life externally. This meant transforming strategy into content that not only looked good but actually had an impact.
To do this, we applied our signature framework, The Psychology of Visual Authority. Every piece of content was rigorously evaluated before it went public, ensuring it was not just seen but felt.
Two key strategies made all the difference:
Optimized for Mobile
LinkedIn is increasingly a mobile-first platform, with 57 to 70 percent of users scrolling on their phones. We designed content specifically for these screens, keeping it short, skimmable, and easy to digest. No walls of text or clutter, only messages that could be absorbed in seconds, prompting action and engagement immediately.
Content with Conviction
Most brands focus on customer problems. We went a step further. By blending the audience’s pain points with the brand’s own perspective, we transformed ordinary market challenges into authentic, compelling convictions. This approach gave the brand a distinct voice, personality, and a position that could not be ignored, creating content that resonated deeply, built trust, and established undeniable authority.
The result was content that did not just exist. It captured attention, sparked engagement, and positioned the brand as a leader in its space.
What were the results after working together?
+4,400%
Our client was reaching just 20K potential customers with their brand, but after partnering with us, they reached over 900K potential customers in just four months, resulting in more than a 4,400% increase in brand awareness.
+14%
In less than two months, they achieved a revenue increase of more than 14 percent, turning strategic changes into measurable financial growth.
+50%
In just two months, they managed to boost their clients' satisfaction by more than 50%, creating a stronger, more loyal customer base.
