Case subject: Brand Awareness, Content Marketing
A CEO wanted to have a more brand awareness for his personal brand so that he could leverage that to build more trust for his company.
Why was our client stuck?
Our client didn't know how to get more engagement, views, and just overal exposure from potential clients. He didn't want to spend thousands on advertisements that only kept going as long as he was fueling it with money. He wanted a system that would work even if he slept and that would accumulate over time as well.
What were their goals?
- More brand awareness
- More engagement from potential clients
How did we approach the situation to help them turn confusion into clarity?
Since his personal brand was on LinkedIn, we started with his profile. This is the foundation. You profile is the first thing people see when they visit your personal brand. If the profile has been taken care of, we move to the content section. But the profile is the firs step. You can only go as high as your foundation is deep.
Profile optimization
The first thing we did was determine what he would stand for. Using our Branding Manuscript, we uncovered the true meaning behind his brand’s existence. From there, we selected his profile colors and fonts, designed his banner and profile picture, crafted the About and Featured sections, and added clear calls to action within the profile banner when needed, including a built-in button on LinkedIn.
Content Optimization
After gaining a clear understanding of the core beliefs driving his personal brand, we began aligning them with the key pain points and values of his target audience. Once the content was ready, we structured it using our Branding Manuscript and the proven methods of The Psychology of Visual Authority. This approach ensured that every piece of content resonated deeply and communicated authority effectively.
Connecting with your audience
Finally, we used LinkedIn Sales Navigator, Favikon, and Lusha to connect with the people he wanted to work with. This strategy not only targeted the right audience but also increased the likelihood that his content and profile would be seen by the decision-makers who mattered most.
What were the results after working together?
+109,424%
The personal brand account grew from 5 views on September 21 to 23,000 views on October 4, all within just 14 days.
+500%
His engagement increased by 500 percent, growing six times higher than before and showing a significant boost in audience interaction and interest.
+266%
Profile visits increased from 300 to 1,100, reflecting a strong rise in interest and visibility.
